Analytics
Analytics that tells you what to change, not just what happened.
Most teams have analytics installed and still can't answer the one question that matters: which spend actually made money. We engineer the measurement layer the whole system runs on (one clean line from click to customer) so every growth decision becomes something you can see, trust and tune. Scoped to your existing analytics, CRM and ad tools, not bespoke data engineering.
The problem
Why most analytics setups can't be trusted
Analytics rarely fails loudly. It fails as quiet doubt: numbers everywhere, a different total in every tool, and no answer you'd bet a budget on.
Installed, never architected
A tag dropped in, a few events fired, called done.
The cost · Numbers everywhere, answers nowhere.
Vanity metrics up front
Sessions, impressions, bounce rate: none pay a bill.
The cost · Teams optimise what moves easiest.
Attribution that flatters the last click
Credit goes to whatever touch came last.
The cost · You defund the work driving growth.
Consent and tracking at war
Banners, blockers and browser rules eat events.
The cost · You decide on a sample whose blind spots you can't see.
Every tool tells a different story
Ad platform, CRM and analytics each count their own way.
The cost · Decisions stall in dashboard arguments.
Data with no owner
Tracking breaks in a release and no one notices.
The cost · You act on numbers that were wrong.
Our methodology
How we engineer measurement
Not a tag install, a measurement layer. We start from the decisions you need to make, then engineer each stage so the line from spend to revenue holds up.
Spend
What you put in
Behaviour
What people do
Event
Captured cleanly, or not
Attribution
Credit where it's due
Revenue
What came back
Spend
What you put in
Behaviour
What people do
Event
Captured cleanly, or not
Attribution
Credit where it's due
Revenue
What came back
Define what's worth measuring
Questions before tagsStart from the decisions you need to make.
Design the measurement plan
Architecture firstA documented map of every event and definition, agreed before a tag is placed.
Instrument events, consent-aware
Capture the truthTracking that respects consent and survives blockers and browser changes.
Model attribution honestly
Credit where it's duePast last-click to a fair read you can act on.
Build dashboards that drive decisions
Answers, not vanityEach view points at an action, not a number to admire.
Govern and keep it honest
Data you can trustAutomated checks and one clear owner.
Deliverables
What you get
Concrete artefacts, not a slide deck. Everything is documented and handed over cleanly, nothing is locked to us.
Measurement plan
A documented map of every event and definition, agreed before a tag is placed.
Consent-aware tracking
Capture that respects consent and survives blockers and browser changes.
Attribution model
An honest, consistent read past last-click that you can act on.
Decision dashboards
Views that point at an action, not a number to admire.
Spend-to-revenue reporting
One clean line from what you spend to what came back.
Data quality monitoring
Automated checks and one clear owner, so broken tracking surfaces fast.
Not sure this is your highest-leverage move?
A Growth Audit shows you where the biggest opportunity actually is, whether it's this or something else entirely.
The process
How we work together
Sequenced so what's measured is agreed before a tag is placed, and you always know what's next and why.
Growth Audit
Week 0We find the decisions you can't currently answer and agree what must be measured.
Measurement plan
Weeks 1–2Every event and definition documented and signed off before instrumentation.
Instrument
Weeks 2–5Consent-aware tracking built to survive blockers and browser changes.
Reconcile & launch
LaunchTools reconciled against one another so a number means the same thing everywhere.
Tune
OngoingWe monitor data quality and extend the model on an agreed cadence.
Is this for you
Where this is the right call, and where it isn't.
We'd rather tell you it's not the right time than sell you the wrong thing.
A strong fit if
- You spend on growth but can't tie it to revenue
- Your tools each report a different number
- You're about to scale and need to trust the data
- You want measurement you can act on
Probably not yet if
- You want a vanity board dashboard
- You're pre-traffic
- You can't grant access to your data tools
- You'd rather not know which spend isn't working
FAQ
Questions, answered.
No. Installing takes ten minutes; deciding what to measure, capturing it so it survives consent and browser changes, and tying it to revenue is the actual work.
Usually. We're tool-agnostic and build on your existing analytics, CRM and ad platforms. The value is in the architecture and reconciliation.
Consent-aware from the start: we capture what you're permitted to and use server-side methods where they help the signal hold up.
Attribution is a model, not perfect truth. We build an honest, consistent read that reflects how demand is actually created, so channels compare on the same basis.
Ad platforms grade their own homework. A neutral measurement layer reconciles their numbers against what reached your CRM and bank.
See where analytics fits your growth system.
Start with a Growth Audit. We'll show you whether this is your highest-leverage move, or where the bigger opportunity actually is.